Digital & Marketing Roles McLaren, NIIT

Digital & Marketing Roles McLaren, NIIT
Digital & Marketing Roles McLaren, NIIT
Derbyshire, United Kingdom
Tanya is a highly self-motivated marketer with over 20 years’ experience working in the IT industry. She has a strong sales background, with the last 10 years developing and executing communication and marketing plans. She specialises in B2B marketing, and has managed significant budgets and demonstrated strong communication and negotiation skills, combining a consultative approach with strong project management skills to deliver marketing campaigns and events for many blue-chip clients.
Professional Background
  • Specialised in B2B marketing for the IT industry
  • Provided marketing services delivering on marketing strategy to grow the business with new wins, and organically via existing client base.
  • Delivered on full range of aspects including on-line and new media campaigns, communications plan, and creation of collateral.
  • Specialised in event management, taking full responsibility for UK events from inception to delivery.
  • Developed new business by direct sales, through Distributors, and Account Management of existing customers, introducing new product lines to the market.
  • Provided engineering based document management, and CAD solutions.
  • Responsible for selling hardware and services to existing clients (revenue generated increased by 600%), and rapidly moved to new sales opportunities for CAD and Document Management software, joining the main sales team.
featured skills
Account Management
New Business Development
Marketing Strategy
Event Management